Over the last few weeks, we've spent less time building new features and more time observing how people actually use AI video tools.

One pattern kept showing up.

Most users weren't asking for dozens of editing options. They wanted to get from an idea to a usable video as quickly as possible.

That changed how we thought about the product.

Instead of asking, "What feature should we add next?" we started asking, "What's slowing someone down before they even export their first video?"

We've been simplifying the workflow, reducing unnecessary steps, and making it easier to start with either a text prompt or a reference image. The goal isn't to replace professional editing software—it's to help people create a strong first draft much faster.

We're also paying attention to where people get stuck. Prompt writing, choosing a visual style, and deciding when a video is "good enough" are often bigger challenges than rendering the video itself.

This has led us to spend more time improving the overall creation workflow instead of continuously adding new buttons and settings.

We're building Seedance 2.5, and this is the direction we're currently exploring:

• Faster idea-to-video workflow
• Simpler prompt-based creation
• Better support for visual experimentation
• Less time spent on repetitive editing

I'd love to hear from other builders.

If you're building an AI product, what's one feature you removed—or decided not to build—that actually made your product better?

Project: https://www.xmk.com/seedance/seedance-2-5